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April 12th, 2011 | H&M Conscious Collection

I love that H&M is a company that’s concerned with sustainability and using greener materials. ┬áTheir upcoming Concious Collection only uses green fabric & materials. It hits stores this Thursday, April 14th.

The company uses organic cotton & linen, recycled polyester, tencel. They also use reusable plastic totes instead of boxes for shipments and their plastic bags and hangers are made from recycled plastic every day.

The collection features paler tones (mostly whites, creams, and light pinks) and really unique textures and shapes to add some delicate details to the ‘lack of colour’ in it. I cant wait for this to hit stores!


All photos are from H&M’s website.

This entry was posted on Tuesday, April 12th, 2011 at 5:37 pm and is filed under Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.